Brand Shield
Catch the people pretending to be you
Your name took work to build. Parola helps you keep it yours, and tells you early when something's off.
Why impersonation hurts your brand
A fake account doesn't just copy your logo. It borrows the trust you earned.
When someone gets fooled by a page pretending to be you, they don't blame the scammer first. They remember your name. And you might only hear about it when an angry customer shows up in your inbox.
You can't stop every bad actor from trying. You can see them sooner.
Spot accounts pretending to be you
Brand Shield looks for accounts and posts that act like you but aren't you. Think "official" claims, giveaways and "DM to claim" messages from an account you've never heard of.
Each item comes with a plain reason it was flagged, a risk level and a link to the source, so you can judge it fast. If an account is actually yours, say so and it won't be flagged again.
Catch scams using your name
Scams tend to ask for the same few things: a fee, crypto, account details, a refund link, or a call to a number you don't list.
Brand Shield watches for your name next to asks like these. It also picks up when someone warns others about a scam using your name, which is often your first sign.
Find lookalike domains and handles
One swapped letter is easy to miss. Your customers miss it too.
Brand Shield flags sites and accounts that copy your name or swap its letters and aren't on your brand profile. It can also flag AI answers that get you wrong, like a link that isn't yours or contact details you don't list.
Hear about spikes in Slack and email
Some days, talk about you jumps. Maybe it's a problem. Maybe it's good news. Either way, you want to know now.
Spike Alerts compare the last 24 hours to your usual day, and tell you in Slack and email when mentions jump or negative talk rises. You'll see how far above normal it is, what's driving it and the top posts behind it.
From there, open the mentions, mark the spike handled, or mute it for a day. For bigger moments, Parola can give you a starting point for your internal brief.
For calmer days, there's the Daily Brief: one short morning read on what people said. Spike Alerts handle the urgent stuff. The Brief sets your day.
Keep your customers from getting fooled
When you confirm a threat, Parola gives you a report to copy, using only what's already public, plus where to send it. Paste it into the platform's report form and you've skipped the blank page.
Then answer the people who were confused. Clear things up in public, kindly and quickly.
Rough moments happen to every brand that matters to people. Catch them early and answer with care, and they can become the moment customers remember you showed up.
FAQ
Does Parola remove fake accounts for me?
No. Parola finds them and helps you write the report. You send it to the platform.
Which plans include Brand Shield and Spike Alerts?
All of them, starting with Spark at $49 a month.
Where do Spike Alerts go?
Slack and email.
What if Parola flags something that's fine?
Mark it safe, or tell Parola it's yours. It won't be flagged again.