Features
Everything you need to hear it, check it and act on it
People are already talking about you, and so is AI. Parola shows you what they're saying, what deserves your time, and where to start.
Listen
See what people are saying, wherever they say it in public.
Social listening
Your mentions from social, reviews and the web in one feed, with sentiment on each.
Daily Brief
One short morning read on what people said.
Beams
Switch your feed between Relevant, All mentions, Own brand, Competitors, Negative and Intent.
Tracking
Tell Parola which names to follow, and it keeps following them.
Mixed-language sentiment
People switch languages mid-sentence. Parola is built to keep up, in English, Tagalog and the mix of the two.
Act
Go from a thread worth answering to a reply in your own words.
Opportunity Sniper
Finds people asking for what you sell and scores how likely they are to buy.
Replies in your words
Start your reply with the thread in front of you.
Reply Desk
Keep your replies in one place until you're ready. You hit send.
Team triage
Assign, tag and correct mentions so the right person sees the right thread.
Protect
Hear about trouble while it's still small.
Brand Shield
Flags impersonators, scams and lookalike domains and handles.
Spike Alerts
A heads up in Slack and email when mentions jump or negative talk rises.
Compare
Know where you stand, and where you could go next.
Competitor radar
See what people say about your competitors, right next to what they say about you.
Share of voice
See how much of the conversation is yours.
AI visibility
Find out what AI tells people about you.
AI visibility
See if ChatGPT, Gemini and Google AI mention you or recommend you.
Citation queue
See the sites AI cites, and work through them as a list of places to show up.
Built for how your team works
Multi-brand workspaces
Run up to 5 brands on Beacon, and more on Lighthouse.
MCP access
Coming soon for Claude, ChatGPT and Grok Bot.
REST API and webhooks
Send your mentions and alerts where your work already happens.
See where Parola listens and what it plugs into on Sources.
FAQ
What is social listening?
Social listening means following what people say about your brand, your competitors and your category online. Parola does this across X, Facebook, Reddit, YouTube, Bluesky, Hacker News, Google reviews and the web, and adds sentiment to your mentions.
How do I see who is talking about my brand online?
Set up your brand in Parola and your mentions show up in one place. Use Beams to narrow them down to Relevant, All mentions, Own brand, Competitors, Negative or Intent.
What is AI visibility?
AI visibility is whether AI tools mention or recommend you when people ask them questions. Parola checks this across ChatGPT, Gemini and Google AI.
How do I get my brand mentioned by ChatGPT?
Start by finding out where you stand. Parola shows you whether ChatGPT and other AI tools mention or recommend you. Citation queue then gives you a target list of the sites AI cites, so you know where to focus.
How do I monitor my brand for fake accounts and scams?
Brand Shield looks for impersonation, scams, and lookalike domains and handles. You get a clear view of who's using your name, so you can act on it.
Can I get alerts when people talk about my brand?
Yes. Spike Alerts tell you in Slack and email when mentions jump or negative talk rises.
Does Parola post replies for me?
No. Parola finds the thread, and you reply from Reply Desk. You hit send.
How do I keep up with brand mentions without checking all day?
Read the Daily Brief for a short summary of what people said, and let Spike Alerts tell you when something needs a look.
See what people and AI say about you. It takes seconds.
Plans start at $49 a month with Spark.