Opportunity Sniper
Find the people already looking for what you sell
Parola finds your leads in public threads and helps you answer like a person. You stay in control of every word.
Your leads are already asking out loud
Every day, someone asks the internet what they should buy. They want a real answer from someone who knows.
Those threads rarely have your name in them, so a brand alert won't catch them. By the time you stumble on one, the moment has usually passed.
Opportunity Sniper finds these conversations while they're still warm.
Find people looking for software in your category
"Can anyone recommend a good tool for this?"
That's a person with a problem and a reason to listen. Opportunity Sniper spots those recommendation asks and puts them in front of you, even when nobody has mentioned your brand.
Find people complaining about their current tool
Sometimes the warmest lead is someone who's fed up.
When people get frustrated with a tool they already use, they say so in public. Sniper catches those complaints too, so you can offer a better option when it's actually welcome.
See who's most likely to buy
Not every thread deserves your afternoon.
Parola gives each lead a priority and a buy-likelihood score. In plain words: how likely is this person to buy, and who should you talk to first?
You start at the top, with the warmest people.
Take each thread to Reply Desk
A warm thread goes cold fast.
Parola brings each thread to Reply Desk, so you can read it, add what you know, and answer in your own words.
Your replies stay in Reply Desk, all in one place. Spark includes 300 drafts a month, Beam 1,000 and Beacon 2,500.
Parola finds it. You hit send.
This is a hard line for us. Parola will not post for you.
People can tell when a bot barges into a conversation, and it hurts your name. A good reply comes from a person who read the thread and has something useful to say.
So Parola does the finding. You read it, you decide, and you hit send.
FAQ
Does Parola post for me?
No. Parola finds the thread. You reply from Reply Desk and hit send.
How does Parola decide who's a lead?
It looks for people asking for recommendations and people unhappy with their current tool, then scores how likely each one is to buy.
Do I have to reply to every thread?
Not at all. Answer it or skip it. Nothing goes out until you send it.
Which plans include Opportunity Sniper?
All of them. Plans start with Spark at $49 a month.