Sources and integrations
If they said it in public, Parola can help you hear it
Parola starts with keyword search across public content, using your brand name and its variants. Then it brings what it finds to the tools your team already uses.
Where Parola listens
Social
Where people talk, joke, complain and recommend.
Reddit
Facebook
X
Instagram
TikTok
Threads
Bluesky
Communities and Q&A
Where people ask each other for honest advice.
Quora
Hacker News
Product Hunt
GitHub
Facebook Groups
Reviews
What customers say after they've tried you.
Google reviews
G2
Capterra
Trustpilot
App Store
Google Play
Video and Audio
What gets said out loud.
YouTube
Podcasts
News and Blogs
What gets written and published about you.
News
Blogs
Websites
Medium
Substack
AI engines
What AI tells people when they ask.
ChatGPT
Gemini
Google AI
How listening works
You give Parola your brand name and the variants people actually use. Parola searches public content for them first. The links and @handles you paste in add to that search.
What it finds lands in one feed, with sentiment and a link back to the source.
Where your work lands
Your mentions shouldn't sit in one more tab. Parola brings them to you.
MCP access
Coming soon for Claude, ChatGPT and Grok Bot.
Slack
Get Spike Alerts and your Daily Brief next to the channels your team already watches.
Get alerts for the moments that need a look.
REST API
Pull your mentions, brands, alerts and more with a read-only API.
Webhooks
Send new mentions and alerts to the systems you already run.
FAQ
Does Parola read Facebook Groups?
Parola works with public content only. Private groups stay private.
Can Parola see private groups or closed chats?
No. If it isn't public, Parola doesn't listen to it.
How does Parola find mentions?
It searches public content for your brand name and variants. The links and @handles you add build on that.
Does Parola post anywhere for me?
No. Parola finds the thread, but you hit send.
Which integrations come with my plan?
Ask us at hi@parola.tech if you need a specific setup. We'll tell you straight.