Opportunity Alerts
Category questions in public threads
Parola alerts your team when public threads match your category or brand. Read each thread in full and keep the ones worth following in Threads.
People are already asking out loud
Every day, people ask in public which tool they should use, and share what works for them and what doesn't.
Those threads rarely have your name in them, so a brand alert won't catch them. By the time you stumble on one, the moment has usually passed.
Opportunity Alerts flags these conversations while they're still current.
See public questions about software in your category
"Can anyone recommend a good tool for this?"
That's a public question worth knowing about. Opportunity Alerts spots questions about your category and shows you the thread, even when nobody has mentioned your brand.
See what people say about tools like yours
Feedback about your category is worth knowing too.
When people talk about the tools they already use, they often say what they need. Opportunity Alerts picks up those threads too, so your team understands the conversation around your category.
See which threads to read first
Not every thread deserves your afternoon.
Parola gives each thread a relevance and priority score. In plain words: how closely does this match your category, and which threads should you read first?
You start at the top, with the most relevant threads.
Save threads to Threads
A fresh thread goes stale fast.
Save the threads worth following to Threads, so your team can read them in full and keep track of them in one place.
You can add optional private notes while you read. Spark includes 300 saved threads a month, Beam 1,000 and Beacon 2,500.
Parola never posts for you
This is a hard line for us. Parola will not post for you.
Parola does not post, comment or send messages on any platform on your behalf.
Parola shows you the thread. If you decide to take part, you write and post yourself on the original platform.
FAQ
Does Parola post for me?
No. Parola finds the thread. You read and track it in Threads. If you decide to take part, you write and post yourself on the original platform. Parola never posts for you.
How does Parola decide which threads to show?
It looks for public threads that match your category or brand, such as questions and feedback about tools like yours, then scores each thread for relevance.
Do I have to act on every thread?
Not at all. Read it, save it to Threads, or skip it. Parola never posts anything.
Which plans include Opportunity Alerts?
All of them. Plans start with Spark at $49 a month.